news Published on November 9, 2020

Virtual Horticulture Trade Mission: Promoting trade between The Netherlands & Mexico

From 3-5 November the Virtual Trade Mission Horticulture was held online. Originally, it was planned to be executed at the beginning of 2020 but and due to the COVID-19 pandemic it had to be postponed turning into a high-performance hybrid event.

Organized by The Embassy of the Kingdom of The Netherlands, Netherlands Enterprise Agency (RVO) and the Netherlands Business Support Office (NBSO) more than 200 participants from both countries met at the digital platform to enjoy the live stream in The Netherlands directly from Dutch TV Studio in Hilversum and in Mexico from the offices of The Embassy, along with other participants throughout the country. 

Photo: Transfer LBC

The virtual mission was officially inaugurated with the presence of Carola Schouten, Deputy Prime Minister and Minister of Agriculture, Nature and Food Quality and Víctor Villalobos, Mexican Minister of Agriculture and Rural Development.

Moreover, a Memorandum of Understanding was signed between Koppert Biological Solutions Mexico, Ceickor and the World Horti Center. This is aimed at increasing the cooperation in Research and exchange of Dutch technology to further develop the sector aligned to the requirements and needs in Mexico.

Photo: Ministerie van Landbouw, Natuur en Voedselkwaliteit

Starting with an introduction to the Mexican horticulture sector and its opportunities, the Virtual Trade Mission offered complete and integral sessions with topics such as the transition to a sustainable protected horticulture sector, Mexican export of tropical fruits and the trends and developments for the next 20 years.

The Embassy published a study earlier this year pointing out the ‘Opportunities for Dutch businesses in the Mexican Protected Horticulture Sector’. You can find the study here.

Also, much emphasis was placed on the importance of the Triple Helix cooperation as it is key to development and real growth with Research & Development as one of the areas that further pushes the sector.

The Virtual Trade Mission succeeds in matching the world-leader Netherlands to a potential and powerful market as Mexico by offering innovative and sustainable solutions to the Mexican horticulture sector.

Holland House Mexico as a not-for-profit privately-owned organization offers a platform designed to facilitate the success of Dutch companies with tailor-made services. Contact us to know more about our soft-landing services that will best suit your company’s  expectations.